What does a photograph mean to you?

Posted on Tue 22nd Jan 2019 at 4:32pm

David Edwards, internationally published commercial photographer and successful brand designer, continues his series about the importance of image.

A little over a year ago I wrote an article for the Showlite blog… Image is everything in which I explored the value of having great team photos. I’m now going to challenge you by asking you a question. What does a photograph mean to you? 

A photograph is a “snapshot” in time and most people will identify it as a memory. That memory may be childhood, a wedding, holiday or loved one. It is a hard copy of a tiny portion of our brain whether it is in physical print or on a mobile device… something that may last longer than our actual memory which gets fuddled with all the clutter of everyday life and the many new experiences the grey matter has to deal with.

Leave behind the family snaps we all have, where mum or dad have us as minute beings squinting in the sun with a wonky horizon. Turn now to what we see that creates desire. We are bombarded by visual experiences and it is therefore imperative as a business we have great images… the best possible images. 

Why would you want to commission a photographer? Is it worth commissioning a photographer? 

Consistency of delivery… it doesn’t matter whether you are choosing a photographer to shoot weddings, interiors, products or fashion. You as a business owner need to know that if you put a photographer in front of a subject then you will get the results you were looking for. You will have seen their work, liked their work and that’s why you commissioned them. 

Why is it appropriate to have great images… memory… yes, that personal factor. Images are not only your here and now but also show what you’ve achieved and where you have come from. 

The value of a great archive can’t be underestimated. Imagine you have a new client sat with you and they ask you what you have done… you get your smartphone out and say well this was us last week at the NEC… week before at Olympia… and they are all back to the “dad’s wonky family holiday shots”. 

How much better would it be if you had a folder of quality commissioned images on your mobile, a gallery on your website and social media channels to showcase your business. Consistent great images that paint a vivid picture of how good you are at what you do. Perhaps a stage further a folio of A3 sized prints showing off the very best of what you do… people like to touch and handle photographs and good photographs always look even better in print! 

Photography might be a hobby or interest that you or a member of your team have but your key driver is building your business. Concentrate on that. A commissioned photographer will deliver you more content to work from, should win you more business and will outweigh the cost of the commission many times over.

When you have read this blog… pick up your favourite magazine or newspaper supplement look at the images and then pick up your phone and commission some great photographs of your own. 

David was commissioned by Showlite to photograph a series of Autumn shows including PPMA Show, Independent Hotel Show, Restaurant Show and Big Data and create a stunning portfolio to showcase their work. View the show galleries here

David is always happy to discuss projects with new clients. http://www.image61.com/interiors/

Our Services

“The onsite team is always happy to co-operate with the inevitable last minute changes.”
Natasha Messer, Events Operations Manager, Prospects Events
“Showlite deliver exceptionally high levels of personal service. I know that I can rely on them to deliver throughout all aspects of the pre-planning, build and onsite work”
Mark Mayo, Director, Motorcycle Expo
“I have no hesitation in recommending Showlite as a professional and reliable supplier of contractor services. They are totally trustworthy and in touch with the latest regulations and requirements”
Mirabelle Chatterjee, Head of Operations, Nineteen Events
“We had the pleasure of having Showlite as part of our event team. The staff took the time, care and attention required to make sure that our exhibitors and us as organisers felt valued and looked after”
Diane Sheppard, Event Operations Manager, Quartz Business Media
“Over 1,200 exhibitors, almost 4 miles of aisle carpet plus enough shell scheme to cover two football pitches and it was the easiest get in we have ever had. Quite exceptional”
Andrew Reed, Managing Director, William Reed Business Media
“Showlite worked diligently with great speed to complete the build in the allocated time. We look forward to working with them at our next show”
Karen Harris, Operations Manager, Idex Media
“Showlite have worked hand in hand with us, investing in design, stock and materials developing an innovative product for our customers”
Bill Hammond, Managing Director, 3rd Street Group
“It has been a pleasure to work with Showlite who provided a seamless delivery both presite and onsite.”
Paul Clarke, Organiser, Installer Live
“My sincerest thanks go out to all Showlite staff who played an invaluable part in what seemed the impossible task. It goes without saying that I would not hesitate in recommending their services to others.”
Phil Valentine, Managing Director, ETES, Southern Manufacturing & Electronics
“I can honestly say one of the smoothest builds I have ever experienced on an event in over 17 years”
Nicola Greenaway, Managing Director, Nineteen Events
“We have a longstanding relationship with Showlite. They demonstrate a real professionalism and dedication and I look forward to working with the team again!”
Hannah Webb, Head of Operations, Hemming Group
“A massive thank you for helping us make this year’s Hearth & Home Exhibition a success. ”
Claire Cox, Hearth & Home, Fireplace Marketing Company
“Thanks to everyone at Showlite for a job very well done at The Mayfair Antiques & Fine Art Fair! The event went beyond expectation and there were hardly any glitches at all.”
Ingrid Nilson, Director, The Antiques Dealers Fair Limited
“I really appreciated the positive attitude of your team and the willingness to support unexpected problem situations onsite. It has been a great pleasure working with you both!”
Joy-Fleur Brettschneider, Marketing & Operations Director, Solar Media Limited
“Thank you so much for all your support on PATS this year. Showlite were absolutely brilliant. ”
Jo Scotting, Head of Operations, Impact Exhibitions
“We always know we’re in a safe pair of hands with Showlite. They deliver professional results with attention to detail and focus on service.”
Jo Foreman, Operations Manager, Brintex
“I would recommend Showlite completely from the level of personal service, quality of work and positive work attitude to keep on going until the job is done.”
Emma Barratt, Managing Director, Broadway Events
“Thank you for all your help and support for the NFE show. We had a lot of last minute changes, and Showlite were very accommodating and professional.”
Angela Long, Sales and Marketing Executive, Wesley Media
“Many thanks to Showlite. Everything went really smoothly and the show looked absolutely fantastic.”
Mandie Lavin, CEO, NAFD
“Phex has never looked as good and the build-up and breakdown went really smoothly. Thanks to everyone. I look forward to be working with you again in the future.”
Julie Pollet, Operations Manager, Brintex
“Showlite are the ultimate in prior planning and preparation. We never have any problem and if we do have an issue we resolve it there and then. We love working with Showlite.”
Andrew Reed, MD, William Reed Events & Exhibitions
“Big thank you to Showlite … once again it was a pleasure working with you all again and look forward to 2018!”
Sam Hunt, NMBS Events Manager
“Many thanks for the brilliant job you did on this year’s UKIVA which was a great success. The team pulled out all the stops to make sure everything was ready in time and ran smoothly throughout the day.”
Christine Valdes, Event Organiser, UKIVA, PPMA Group
“We would like to thank you and the team for an excellent build and all your help in the move to Mall Galleries after 25 years. ”
Gay Hutson, Founder and organiser, 20/21 British Art Fair
“The event looked great and the help and advice from Showlite throughout was invaluable. ”
Toby Merigan, Founder, European Sport Fishing Show
“Thank you for being a magnificent partner to Highways UK. Love the Showlite can do attitude and the smiles and personality that come with it.”
Andrew Dowding, Managing Director, Essential Infrastructure Events
“We have had excellent feedback from exhibitors and visitors and this is testament to the excellent partnership we have with Showlite.”
Justine Devereux, Operations & Project Manager, Xmark Media Ltd
“It was great to have Jenni onsite as it really makes a difference having her help to co-ordinate all aspects of the project.”
Joel Swarc, Associate Director, Promotor Events Ltd
“I would like to highlight the outstanding performance of Ross Isolda during the build up of the recent Foodex show at the NEC. I would like to thank him - and the boys on the tools also, for making the whole process as smooth as it was considering the challenge. ”
Phil Birch, Team leader, NEC mains services, NEC

This site uses cookies as described in our Cookie Policy. To view cookies served on this website please review our Cookie Policy. Please continue to use the Showlite website if you agree to our use of cookies.