Case Study: Delivering a strong brand identity at PPMA Show
PPMA Show, 25-27 September 2018, NEC, Birmingham
The PPMA was established in 1987 with the aim of holding their own trade show. 30 years later the PPMA Show remains the flagship event in the machinery supply calendar attracting close to 8,000 visitors and over 350 exhibitors.
Showlite have been the preferred event contractor since the beginning and for the 2018 edition of the show were also appointed to design and build the key event features. The brief was to provide a strong brand identity for the PPMA Group of Associations including PPMA, UKIVA and BARA and unify and bring together the key feature areas on the floor plan.
The key feature areas included The Enterprise Zone, host to a series of educational features including live workshops, presentations, interactive discussions, question and answer sessions and panel debate covering key topical issues and industry trends. The Zone also needed to incorporate opportunities to network with dedicated meeting areas as well as a Start-up Ambassador Programme featuring a helpdesk hosted by specialist knowledge experts. The VIP Lounge, a networking environment for VIP guests containing a range of seating areas and a dedicated meeting room. The area also needed to host the Media Village, a display of magazines from the show partners and supporters.
Tracey Martin, Head of Custom Build, at Showlite commented: “We are already the main exhibition contractor at PPMA and we were delighted to have the opportunity to design and build high-impact, design-led features. The brief was to unify the show with the wider PPMA Group of Association, and deliver a series of eye-catching and practical feature areas to support the networking, meetings and content taking place. We worked closely with the PPMA team and came up with the distinctive blue and orange colour scheme which we used across all the features. We were really pleased with the final results and have had excellent feedback.”
David Harrison, Group Event Manager, PPMA commented: “We’ve worked with Showlite for over 30 years so we knew we were in a safe pair of hands. 2018 was an important milestone for the show and the association and we wanted to showcase a strong brand identity across the group as well as deliver a quality customer experience. We were delighted with the final result and have had excellent feedback from visitors and exhibitors who participated in the educational sessions and relaxed in the VIP lounge.
“I’ve said it before but the people are just exceptional. They are great team players, focus is on service delivered with a hands-on, can do attitude. I wouldn’t work with anyone else!”
• PPMA takes place from the 1-3 October 2019 at the NEC www.ppmatotalshow.co.uk. Contracted space is already 95% of total stand sales in 2018 the biggest PPMA to date
• Showlite will once again be the primary event contractor providing a full range of services www.showlite.co.uk