Transforming Events to Live Experiences

Posted on Wed 18th Apr 2018 at 4:27pm

Simon Walton, Creative Director at Silverstream TV talks about the benefits of integrating a live TV experience into events

In the past the most important thing at an exhibition was the exhibitor.  Visitors would flock to see the latest innovations, products and services. But that’s not enough anymore. Today’s visitor needs more to tempt them in and organisers now need to lay on compelling content. The marketing around a show shouts about the keynote speakers, the distinguished panel and thought-leading workshops. 

But now there’s a service that puts the exhibitor back at the front of the queue. We call it Event TV, where we transform an exhibition into a Live TV show.  We broadcast the live pictures on big screens, creating a buzz around the venue and streaming them live to the event’s website. 
We use professional presenters and the kind of radio-linked cameras you see at the side of Premier League football matches. It’s amazing to see the exhibitor’s reaction when they show the presenter around their stand and hear their voice echoing round the venue. 

We recently worked alongside Showlite on PPMA – the processing and packaging machine exhibition. We created PPMA TV - a live channel of information broadcast live by two film crew.  It was produced via our outside broadcast truck alongside the main networking area, with a giant 15 square metre screen hung from the roof overhead. There was also a network of smaller screens all over the NEC.  

The two presenters captured the latest in processing & packaging innovation, which was then broadcast live to the show’s website.  The interviews were then posted on PPMA’s YouTube channel so that exhibitors could use them in their marketing long after the show was over.
The feedback from exhibitors who’ve featured on Event TV has been very positive. One said that within minutes of appearing on the screens he had a couple of visitors on the stand wanting to find out more about his products.  Others say it’s been the best promotion they’ve ever done and a great conversation starter. 

Organisers are starting to realise the commercial opportunity of Event TV and they’re selling airtime on the live channel.  As well as stand visits they’re able to attract channel sponsorship and sell video adverts and still adverts that give everyone the chance to feature on the big screen.
It also means exhibitions can now reach a far greater audience than just the visitors at the venue. A recent workshop we streamed live has now reached 2 million viewers on YouTube.  Another platform growing in importance is Facebook Live. We recently streamed the World Architecture Festival on Facebook Live and reached 55,000 people around the globe. It gives a great boost to sponsors to know that they’re getting exposure way beyond the four walls of the venue.  

For the Silverstream TV team it’s very satisfying to create such a popular feature at an exhibition and to help the organiser use all the tools of the digital age. But most importantly it’s good to see the exhibitors back at the centre of the event.

Simon Walton – Creative Director, Silverstream TV, April 2018

Our Services

“The onsite team is always happy to co-operate with the inevitable last minute changes.”
Natasha Messer, Events Operations Manager, Prospects Events
“Showlite deliver exceptionally high levels of personal service. I know that I can rely on them to deliver throughout all aspects of the pre-planning, build and onsite work”
Mark Mayo, Director, Motorcycle Expo
“I have no hesitation in recommending Showlite as a professional and reliable supplier of contractor services. They are totally trustworthy and in touch with the latest regulations and requirements”
Mirabelle Chatterjee, Head of Operations, Nineteen Events
“We had the pleasure of having Showlite as part of our event team. The staff took the time, care and attention required to make sure that our exhibitors and us as organisers felt valued and looked after”
Diane Sheppard, Event Operations Manager, Quartz Business Media
“Over 1,200 exhibitors, almost 4 miles of aisle carpet plus enough shell scheme to cover two football pitches and it was the easiest get in we have ever had. Quite exceptional”
Andrew Reed, Managing Director, William Reed Business Media
“Showlite worked diligently with great speed to complete the build in the allocated time. We look forward to working with them at our next show”
Karen Harris, Operations Manager, Idex Media
“Showlite have worked hand in hand with us, investing in design, stock and materials developing an innovative product for our customers”
Bill Hammond, Managing Director, 3rd Street Group
“It has been a pleasure to work with Showlite who provided a seamless delivery both presite and onsite.”
Paul Clarke, Organiser, Installer Live
“My sincerest thanks go out to all Showlite staff who played an invaluable part in what seemed the impossible task. It goes without saying that I would not hesitate in recommending their services to others.”
Phil Valentine, Managing Director, ETES, Southern Manufacturing & Electronics
“I can honestly say one of the smoothest builds I have ever experienced on an event in over 17 years”
Nicola Greenaway, Managing Director, Nineteen Events
“We have a longstanding relationship with Showlite. They demonstrate a real professionalism and dedication and I look forward to working with the team again!”
Hannah Webb, Head of Operations, Hemming Group
“A massive thank you for helping us make this year’s Hearth & Home Exhibition a success. ”
Claire Cox, Hearth & Home, Fireplace Marketing Company
“Thanks to everyone at Showlite for a job very well done at The Mayfair Antiques & Fine Art Fair! The event went beyond expectation and there were hardly any glitches at all.”
Ingrid Nilson, Director, The Antiques Dealers Fair Limited
“I really appreciated the positive attitude of your team and the willingness to support unexpected problem situations onsite. It has been a great pleasure working with you both!”
Joy-Fleur Brettschneider, Marketing & Operations Director, Solar Media Limited
“Thank you so much for all your support on PATS this year. Showlite were absolutely brilliant. ”
Jo Scotting, Head of Operations, Impact Exhibitions
“We always know we’re in a safe pair of hands with Showlite. They deliver professional results with attention to detail and focus on service.”
Jo Foreman, Operations Manager, Brintex
“I would recommend Showlite completely from the level of personal service, quality of work and positive work attitude to keep on going until the job is done.”
Emma Barratt, Managing Director, Broadway Events
“Thank you for all your help and support for the NFE show. We had a lot of last minute changes, and Showlite were very accommodating and professional.”
Angela Long, Sales and Marketing Executive, Wesley Media
“Many thanks to Showlite. Everything went really smoothly and the show looked absolutely fantastic.”
Mandie Lavin, CEO, NAFD
“Phex has never looked as good and the build-up and breakdown went really smoothly. Thanks to everyone. I look forward to be working with you again in the future.”
Julie Pollet, Operations Manager, Brintex
“Showlite are the ultimate in prior planning and preparation. We never have any problem and if we do have an issue we resolve it there and then. We love working with Showlite.”
Andrew Reed, MD, William Reed Events & Exhibitions
“Big thank you to Showlite … once again it was a pleasure working with you all again and look forward to 2018!”
Sam Hunt, NMBS Events Manager
“Many thanks for the brilliant job you did on this year’s UKIVA which was a great success. The team pulled out all the stops to make sure everything was ready in time and ran smoothly throughout the day.”
Christine Valdes, Event Organiser, UKIVA, PPMA Group
“We would like to thank you and the team for an excellent build and all your help in the move to Mall Galleries after 25 years. ”
Gay Hutson, Founder and organiser, 20/21 British Art Fair
“The event looked great and the help and advice from Showlite throughout was invaluable. ”
Toby Merigan, Founder, European Sport Fishing Show
“Thank you for being a magnificent partner to Highways UK. Love the Showlite can do attitude and the smiles and personality that come with it.”
Andrew Dowding, Managing Director, Essential Infrastructure Events
“We have had excellent feedback from exhibitors and visitors and this is testament to the excellent partnership we have with Showlite.”
Justine Devereux, Operations & Project Manager, Xmark Media Ltd
“It was great to have Jenni onsite as it really makes a difference having her help to co-ordinate all aspects of the project.”
Joel Swarc, Associate Director, Promotor Events Ltd
“I would like to highlight the outstanding performance of Ross Isolda during the build up of the recent Foodex show at the NEC. I would like to thank him - and the boys on the tools also, for making the whole process as smooth as it was considering the challenge. ”
Phil Birch, Team leader, NEC mains services, NEC

This site uses cookies as described in our Cookie Policy. To view cookies served on this website please review our Cookie Policy. Please continue to use the Showlite website if you agree to our use of cookies.