Don't let your content go to waste

Posted on Sat 2nd Nov 2019 at 2:17pm

Silverstream’s Simon Walton on smart ways to work your event content

When it comes to attracting visitors to your tradeshow – content is king. It’s one of the main reasons visitors give for turning up. Often there are CPD points to be earned and it’s a great way to catch up with industry trends. So organisers invest a lot of money and effort putting together a conference programme.

But increasingly they want that content to be working harder. With so much video being consumed online, it makes sense to capture those presentations for the long term benefit of the show’s community and to keep the event in people’s consciousness for the rest of the year. 

Up to now camera crews and live mixing of powerpoints have been expensive. As soon as you have more than one camera you need to coordinate them with a director on talkback.  Afterwards there’s costly post production to stitch in the powerpoints at the appropriate time.   Viewers are become accustomed to the high production values of TED Talks. So doing it on the cheap can reflect badly on a brand.  There had to be a smarter way.

It’s something our technical team have been working on for a while. Then New Scientist Live challenged us to capture more than 120 talks over 4 days. Our development programme went into overdrive.

We brought together new technology that allows one operator to coordinate multiple cameras and use video mapping software to add the presenter’s powerpoints in real time.  It means the viewer can see the presenter and their visuals together. So the production is complete, so the conference can be streamed live or captured in real time to be available as video on demand almost immediately.  We call the system ConferenceStream.

Live streaming via ConferenceStream has proved to be a great way to boost the impact of an event, without increasing its carbon footprint. 

With World Architecture Festival we streamed live from Amsterdam to Facebook Live. But not just to the event’s own account.  Because it’s a global event, the organisers want to reach as many architects as possible. So we also streamed live to ArchDaily – the world’s most visited architecture site - bringing the event to hundreds of thousands of people around the world via Facebook Live.

ConferenceStream also allows us to follow a panel discussion in a similar way to what you’d see on Question Time.

But what about the New Scientist Live challenge? New Scientist’s Chief Technical Officer, Chris Corderoy said:

“The live capture and mapping technology used by our partners Silverstream worked seamlessly in creating a real-time blend of presenters, slides and picture in picture for over 120 of our speakers.

“The final product perfectly encapsulated the feel of the event and the feedback has been exceptional, especially with the speed at which we have been able to turn this around to our digital subscribers”.

So there’s no need to let content go to waste. There’s a world out there hungry to watch it.  


Our Services

“The onsite team is always happy to co-operate with the inevitable last minute changes.”
Natasha Messer, Events Operations Manager, Prospects Events
“Showlite deliver exceptionally high levels of personal service. I know that I can rely on them to deliver throughout all aspects of the pre-planning, build and onsite work”
Mark Mayo, Director, Motorcycle Expo
“I have no hesitation in recommending Showlite as a professional and reliable supplier of contractor services. They are totally trustworthy and in touch with the latest regulations and requirements”
Mirabelle Chatterjee, Head of Operations, Nineteen Events
“We had the pleasure of having Showlite as part of our event team. The staff took the time, care and attention required to make sure that our exhibitors and us as organisers felt valued and looked after”
Diane Sheppard, Event Operations Manager, Quartz Business Media
“Over 1,200 exhibitors, almost 4 miles of aisle carpet plus enough shell scheme to cover two football pitches and it was the easiest get in we have ever had. Quite exceptional”
Andrew Reed, Managing Director, William Reed Business Media
“Showlite worked diligently with great speed to complete the build in the allocated time. We look forward to working with them at our next show”
Karen Harris, Operations Manager, Idex Media
“Showlite have worked hand in hand with us, investing in design, stock and materials developing an innovative product for our customers”
Bill Hammond, Managing Director, 3rd Street Group
“It has been a pleasure to work with Showlite who provided a seamless delivery both presite and onsite.”
Paul Clarke, Organiser, Installer Live
“My sincerest thanks go out to all Showlite staff who played an invaluable part in what seemed the impossible task. It goes without saying that I would not hesitate in recommending their services to others.”
Phil Valentine, Managing Director, ETES, Southern Manufacturing & Electronics
“I can honestly say one of the smoothest builds I have ever experienced on an event in over 17 years”
Nicola Greenaway, Managing Director, Nineteen Events
“We have a longstanding relationship with Showlite. They demonstrate a real professionalism and dedication and I look forward to working with the team again!”
Hannah Webb, Head of Operations, Hemming Group
“A massive thank you for helping us make this year’s Hearth & Home Exhibition a success. ”
Claire Cox, Hearth & Home, Fireplace Marketing Company
“Thanks to everyone at Showlite for a job very well done at The Mayfair Antiques & Fine Art Fair! The event went beyond expectation and there were hardly any glitches at all.”
Ingrid Nilson, Director, The Antiques Dealers Fair Limited
“I really appreciated the positive attitude of your team and the willingness to support unexpected problem situations onsite. It has been a great pleasure working with you both!”
Joy-Fleur Brettschneider, Marketing & Operations Director, Solar Media Limited
“Thank you so much for all your support on PATS this year. Showlite were absolutely brilliant. ”
Jo Scotting, Head of Operations, Impact Exhibitions
“We always know we’re in a safe pair of hands with Showlite. They deliver professional results with attention to detail and focus on service.”
Jo Foreman, Operations Manager, Brintex
“I would recommend Showlite completely from the level of personal service, quality of work and positive work attitude to keep on going until the job is done.”
Emma Barratt, Managing Director, Broadway Events
“Thank you for all your help and support for the NFE show. We had a lot of last minute changes, and Showlite were very accommodating and professional.”
Angela Long, Sales and Marketing Executive, Wesley Media
“Many thanks to Showlite. Everything went really smoothly and the show looked absolutely fantastic.”
Mandie Lavin, CEO, NAFD
“Phex has never looked as good and the build-up and breakdown went really smoothly. Thanks to everyone. I look forward to be working with you again in the future.”
Julie Pollet, Operations Manager, Brintex
“Showlite are the ultimate in prior planning and preparation. We never have any problem and if we do have an issue we resolve it there and then. We love working with Showlite.”
Andrew Reed, MD, William Reed Events & Exhibitions
“Big thank you to Showlite … once again it was a pleasure working with you all again and look forward to 2018!”
Sam Hunt, NMBS Events Manager
“Many thanks for the brilliant job you did on this year’s UKIVA which was a great success. The team pulled out all the stops to make sure everything was ready in time and ran smoothly throughout the day.”
Christine Valdes, Event Organiser, UKIVA, PPMA Group
“We would like to thank you and the team for an excellent build and all your help in the move to Mall Galleries after 25 years. ”
Gay Hutson, Founder and organiser, 20/21 British Art Fair
“The event looked great and the help and advice from Showlite throughout was invaluable. ”
Toby Merigan, Founder, European Sport Fishing Show
“Thank you for being a magnificent partner to Highways UK. Love the Showlite can do attitude and the smiles and personality that come with it.”
Andrew Dowding, Managing Director, Essential Infrastructure Events
“We have had excellent feedback from exhibitors and visitors and this is testament to the excellent partnership we have with Showlite.”
Justine Devereux, Operations & Project Manager, Xmark Media Ltd
“It was great to have Jenni onsite as it really makes a difference having her help to co-ordinate all aspects of the project.”
Joel Swarc, Associate Director, Promotor Events Ltd
“I would like to highlight the outstanding performance of Ross Isolda during the build up of the recent Foodex show at the NEC. I would like to thank him - and the boys on the tools also, for making the whole process as smooth as it was considering the challenge. ”
Phil Birch, Team leader, NEC mains services, NEC

This site uses cookies as described in our Cookie Policy. To view cookies served on this website please review our Cookie Policy. Please continue to use the Showlite website if you agree to our use of cookies.