Showlite's Jo Richards puts customers first

Posted on Thu 28th Feb 2019 at 2:26pm

When you’re exhibiting once a year, or for the first time, it can be a stressful experience – there’s a huge amount of practical detail involved in a shell scheme presence, quite aside from your own exhibition goals and preparations.

If you’re fortunate enough to have Showlite as the official supplier for your event, however, you can look forward to having some of that stress and worry lifted from your shoulders. How? Well, we had a chat with Jo Richards, Exhibitor Customer Liaison and quizzed her on what an exhibitor can expect.

Customer care

“The first thing to understand is that as official supplier to an exhibition what tends to happen is that many of the exhibitors call in with their initial questions all at the same time. We speak to thousands of individual exhibitors every year and we have a dedicated and ever-expanding team to answer calls and help them with their enquiries across something like 100 different shows. Whilst we provide a library of online manuals, tools and systems to support exhibitors, there is no substitute for that personal service. Organisers quite rightly put a lot of stock in building honest working relationships with their exhibitors, and we take that responsibility seriously on their behalf."

"For some exhibitors, they are gearing up for what may be their one show in the year, and it’s essential that they feel they are in a safe pair of hands, so we work very hard to make sure they are kept fully informed and that we are on hand to assist them in any way possible.”


“Some first-time exhibitors find the subject of electrics very daunting, especially if they were expecting to just be able to plug-in and go. Other more seasoned exhibitors will know precisely which options they need. Our job is to make the process as fast and efficient for the experienced exhibitors, and to guide the unsure towards the best and most economical solution to their needs. Like every team at Showlite, we’re careful to treat every exhibitor as our only client, listening carefully to their requirements, and understanding what they are trying to achieve with their exhibit.”


“Exhibitors can make use of our online ordering portal to choose their options for furniture, just like electrics, and we pride ourselves on taking the time to discuss their options over the phone or via email, recommending products and helping them get the right quantity and choice of furniture on their stand. With some shows we see the same exhibitors come back year on year, which gives us a great opportunity to build up rapport and understanding.”

Shell Scheme

“Shell scheme packages can be uninspiring, and in their “raw” form they won’t set any hearts a-flutter. We’re on hand to assist exhibitors in adding to their shell scheme to make sure they have the space and features they need, from a curtained off area to shelves, plinths and lecterns. We can even create visualisations of exhibitor stands with their furniture and graphics in place.”


“Graphics can be a fraught subject, not everyone is aware of the 'rules' around exhibition graphics - what works, what doesn’t, what's possible, what's ill-advised  – so we provide a dedicated graphics service to ensure every exhibitor starts their show with the signage and graphics perfect for them. Exhibitor packages frequently contain a number of options for print and design, and we help liaise between exhibitors and graphics services – providing oversight to ensure the process moves smoothly forward, and to advise exhibitors on how to resolve issues with their intended graphics, and make suitable improvements.”

Customer shout out

It's the testimonials and recommendations that speak most eloquently of Showlite's commitment to total exhibitor satisfaction. Here are a few of our recent favourites.

Peter Jones, CEO of the Nineteen Group "The show was an amazing success and a large part of that was down to the professionalism and dedication from the whole Showlite team. When you’ve got such a tight build it can go wrong very quickly. It’s a real challenge to get everything ready for the exhibitors but Showlite achieved this delivering a fantastic service from the outset. We really value the knowledge they bring in terms of their understanding of venues, floorplan design, account management and exhibitor customer service."

Hannah Webb, Ops Manager, PHEX Chelsea "I just wanted to drop you a line to say thank you for all your help and hard work on the lead up and onsite at PHEX Chelsea. As always you and the team always deliver without any hiccups, so thank you!"

Jessica Bagley, HIMSS “Showlite has a very professional and dedicated team who always go the extra mile to ensure our events run smoothly. They always deliver a personalized service for any of our events with such a positive attitude.”

Jaclyn Birkett, Marketing Coordinator, M&I Materials "Thank you so much for all your help in organising the stand for M&I Materials at MRE 2018. I have had excellent feedback from the event, so thank you! I hope to work with you again soon!"

Bill Hammond, MD, Big Data LDN, 3rd Street Group "Showlite did a superb job delivering our largest edition to date. The show looked amazing - well done to the whole team involved!"

"We strive not just to give every exhibitor an outstanding exhibition presence, but to take care of them on behalf of the exhibition organisers. This offers organisers the opportunity to devote their time and energy to creating the best show possible, whilst we focus on delighting their exhibitors, solving their problems and helping them deliver an exhibition experience they will want to repeat.

Exhibitors love Showlite, because we put them first, and look after their needs from planning to breakdown. Organisers love us for exactly the same reason!"


Our Services

“The onsite team is always happy to co-operate with the inevitable last minute changes.”
Natasha Messer, Events Operations Manager, Prospects Events
“Showlite deliver exceptionally high levels of personal service. I know that I can rely on them to deliver throughout all aspects of the pre-planning, build and onsite work”
Mark Mayo, Director, Motorcycle Expo
“I have no hesitation in recommending Showlite as a professional and reliable supplier of contractor services. They are totally trustworthy and in touch with the latest regulations and requirements”
Mirabelle Chatterjee, Head of Operations, Nineteen Events
“We had the pleasure of having Showlite as part of our event team. The staff took the time, care and attention required to make sure that our exhibitors and us as organisers felt valued and looked after”
Diane Sheppard, Event Operations Manager, Quartz Business Media
“Over 1,200 exhibitors, almost 4 miles of aisle carpet plus enough shell scheme to cover two football pitches and it was the easiest get in we have ever had. Quite exceptional”
Andrew Reed, Managing Director, William Reed Business Media
“Showlite worked diligently with great speed to complete the build in the allocated time. We look forward to working with them at our next show”
Karen Harris, Operations Manager, Idex Media
“Showlite have worked hand in hand with us, investing in design, stock and materials developing an innovative product for our customers”
Bill Hammond, Managing Director, 3rd Street Group
“It has been a pleasure to work with Showlite who provided a seamless delivery both presite and onsite.”
Paul Clarke, Organiser, Installer Live
“My sincerest thanks go out to all Showlite staff who played an invaluable part in what seemed the impossible task. It goes without saying that I would not hesitate in recommending their services to others.”
Phil Valentine, Managing Director, ETES, Southern Manufacturing & Electronics
“I can honestly say one of the smoothest builds I have ever experienced on an event in over 17 years”
Nicola Greenaway, Managing Director, Nineteen Events
“We have a longstanding relationship with Showlite. They demonstrate a real professionalism and dedication and I look forward to working with the team again!”
Hannah Webb, Head of Operations, Hemming Group
“A massive thank you for helping us make this year’s Hearth & Home Exhibition a success. ”
Claire Cox, Hearth & Home, Fireplace Marketing Company
“Thanks to everyone at Showlite for a job very well done at The Mayfair Antiques & Fine Art Fair! The event went beyond expectation and there were hardly any glitches at all.”
Ingrid Nilson, Director, The Antiques Dealers Fair Limited
“I really appreciated the positive attitude of your team and the willingness to support unexpected problem situations onsite. It has been a great pleasure working with you both!”
Joy-Fleur Brettschneider, Marketing & Operations Director, Solar Media Limited
“Thank you so much for all your support on PATS this year. Showlite were absolutely brilliant. ”
Jo Scotting, Head of Operations, Impact Exhibitions
“We always know we’re in a safe pair of hands with Showlite. They deliver professional results with attention to detail and focus on service.”
Jo Foreman, Operations Manager, Brintex
“I would recommend Showlite completely from the level of personal service, quality of work and positive work attitude to keep on going until the job is done.”
Emma Barratt, Managing Director, Broadway Events
“Thank you for all your help and support for the NFE show. We had a lot of last minute changes, and Showlite were very accommodating and professional.”
Angela Long, Sales and Marketing Executive, Wesley Media
“Many thanks to Showlite. Everything went really smoothly and the show looked absolutely fantastic.”
Mandie Lavin, CEO, NAFD
“Phex has never looked as good and the build-up and breakdown went really smoothly. Thanks to everyone. I look forward to be working with you again in the future.”
Julie Pollet, Operations Manager, Brintex
“Showlite are the ultimate in prior planning and preparation. We never have any problem and if we do have an issue we resolve it there and then. We love working with Showlite.”
Andrew Reed, MD, William Reed Events & Exhibitions
“Big thank you to Showlite … once again it was a pleasure working with you all again and look forward to 2018!”
Sam Hunt, NMBS Events Manager
“Many thanks for the brilliant job you did on this year’s UKIVA which was a great success. The team pulled out all the stops to make sure everything was ready in time and ran smoothly throughout the day.”
Christine Valdes, Event Organiser, UKIVA, PPMA Group
“We would like to thank you and the team for an excellent build and all your help in the move to Mall Galleries after 25 years. ”
Gay Hutson, Founder and organiser, 20/21 British Art Fair
“The event looked great and the help and advice from Showlite throughout was invaluable. ”
Toby Merigan, Founder, European Sport Fishing Show
“Thank you for being a magnificent partner to Highways UK. Love the Showlite can do attitude and the smiles and personality that come with it.”
Andrew Dowding, Managing Director, Essential Infrastructure Events
“We have had excellent feedback from exhibitors and visitors and this is testament to the excellent partnership we have with Showlite.”
Justine Devereux, Operations & Project Manager, Xmark Media Ltd
“It was great to have Jenni onsite as it really makes a difference having her help to co-ordinate all aspects of the project.”
Joel Swarc, Associate Director, Promotor Events Ltd
“I would like to highlight the outstanding performance of Ross Isolda during the build up of the recent Foodex show at the NEC. I would like to thank him - and the boys on the tools also, for making the whole process as smooth as it was considering the challenge. ”
Phil Birch, Team leader, NEC mains services, NEC

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